Author Archives: the Online Editor

Killer App(le): the iPhone’s failed competitors


phone

When the iPhone launched in 2007, many saw it as a revolutionary new device – but the scale of the disruption it brought on among the giants of the mobile and computing industries could not have been predicted. Some, like Samsung, have managed to carve out a space for themselves alongside the mighty Apple, and have reaped rich rewards as a result. But many others have fallen foul of their attempts to catch up with the iPhone – including some very big names.

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Real Fears – The Storm Ahead

Rio Skyline

Brazil, a potential powerhouse with a once-booming economy, is plagued by political tensions and fiscal anxieties. Has the boom gone bust?

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VIRTUAL REALITY

Committees seek to establish best practices, guidelines and call-to-actions to further accelerate the VR/AR market. The VR/AR Association (VRARA) is soliciting participation in Industry Committees for Virtual Reality (VR) and Augmented Reality (AR). The committees will work with members and the industry at large to create best practices, guidelines and call to actions for VR/AR verticals. 

VRARA is the global industry association for VR, AR and MR, connecting leading solution providers with brands and customers. Members and sponsors include Aisle411, Amplified Robot, ArchiactVR, AT&T, EON Reality, Locus Labs, Finger Food Studios, Mativision, NYU, Orange, Touchstone Research, Trick3D, Samsung, USA TODAY NETWORK, Walgreens and other VR/AR hardware, software, and content companies.

Entering its second year and passing the 100 member mark with 17 global chapters, the VRARA believes it’s time to accelerate smart market growth even further. As such, the association is seeking participation for the following committees:

Digital Health – Join representatives from Meta Co, Mativision, Rafael J. Grossmann, MD, FACS, Shafi Ahmed PhD FRCS, John Nosta and other experts from the industry to work on VR/AR as it relates to medical, healthcare, and education.

Experiences, Story Telling and Audiences – Join representatives from USA TODAY NETWORK, A+E Networks, and other leaders to work on a common goal: how to grow the audience for VR.

VR Content Licensing – Join Mark Caplan, recent SVP Global Consumer Products at Sony Pictures Entertainment whom was part of the executive team that established the VR initiative and planning for the company and who served as a West Coast VP of the (LIMA) Licensing Industry Merchandisers’ Association and other experts to help companies navigate in the entertainment space, e.g., digital, content owners, theme parks, merchandise, VR/AR, mobile game companies, to get a better understanding on the movie, TV, comic, and other IP for use in product.

Advertising –  Join the 4A’s (American Association of Advertising Agencies), which represents U.S. advertising agencies and other leaders in defining what advertising should or should not be in VR/AR.

Co-Located – Join representatives from NYU’s Motion Capture Lab and other leaders to expand the palette of creative and technical tools for makers in the VR space, engage in discussions around UX and implementation, and build a strong network of practitioners.

Retail & eCommerce – Join representatives from Aisle411 and other industry leaders testing new forms of AR and VR used in-store and out-of-store to enhance and analyse purchase behaviour.

Other committees include Public Safety & Emergency ResponseEducationMobile VR, among others.

About The VR/AR Association
The VR/AR Association (The VRARA) is an international organisation designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

For more information please visit www.thevrara.com

Future of the Diamond Industry

Diamond Mine

Whether out of thriftiness or ethics, more and more consumers are opting for synthetic, man-made diamonds over the real thing.

While the establishment maintains that man-made stones are nothing more than low-grade fakes that won’t ever be serious contenders, industry observers aren’t so sure. It’s starting to look like man’s genius has finally matched nature’s brilliance.

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Investors playing it safe

London from The Thames

With the international investment space currently rife with uncertainty, volatility, and what seem to be constantly shifting sands, it’s no surprise that British investors have retreated back into the relative safe haven of UK property. Instead of pouring cash into actual bricks and mortar, though, more and more are looking to homebuilders and construction firms. Despite a recent blip, the numbers indicate it’s a good bet.

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