Category Archives: Cover Story

HARD ROCK HOTEL TENERIFE

Following the successful launch of Europe’s first Hard Rock Hotel in Ibiza in May 2014, Palladium Hotel Group has once again joined forces with Hard Rock International to set up a second European establishment in Tenerife, in the Canary Islands. Hard Rock Hotel Tenerife. The recently opened resort is located on sunny Costa Adeje, just 28 kilometres from Tenerife South Airport which receives flights from major cities throughout Europe.

The new Hard Rock Hotel Tenerife will offer incredible experiences for the MICE segment. With all the cutting-edge technology that you would expect from a modern resort, and with the strong emphasis on music for which the international Hard Rock brand is so well known, its five-star facilities and services are designed to accommodate complex productions to perfection.

A total of 624 rooms, 260 of which will be suites, will be split across two towers –Oasis and Nirvana– combining contemporary interiors and lavish amenities radiating style and energy. The Rock Royalty Level, located on the 13th, 14th and 15th floors of the Nirvana Tower, will house rock star-worthy suites offering exclusive services such as a private concierge and VIP check-in. Guests will also enjoy privileged access to a private lounge on level 13 of the Nirvana Tower, boasting amazing views of the Atlantic Ocean. All this will be complemented by Hard Rock International’s priceless collection of music memorabilia, which will be displayed prominently throughout the hotel.

The rooms feature all the latest technology to take the experience to the next level: guests can create their own playlist, mix their own songs at a professional mixing desk or even ask reception to bring a Fender guitar up to their room, all thanks to the exclusive Hard Rock musical programme, Sound of Your Stay®. High speed WiFi throughout the resort, F1 driving simulators, Xbox One in the suites and smart bedrooms are just some of the extra touches that will ensure a luxury stay.

Guests can choose between a wide variety of leisure options that will include no less than three swimming pools, access to an artificial saltwater lake and a beach club with Balinese beds. The hotel will also feature flagship Hard Rock facilities such as the Body Rock® gym, the world-famous Rock Shop®, with merchandising that is exclusive to the Tenerife hotel, and the Rock Spa®, an immersive and energising experience that offers the last word in health and beauty treatments. Whether opting for a long steam, a plunge into an invigorating ice bath or a soak in the 650 m2 indoor and 1,094 m2 outdoor thermal areas, Hard Rock Hotel Tenerife will ensure that guests maintain a state of bliss throughout their stay.

Guests will also have a choice of six restaurants with a selection of culinary delights from around the world, including traditional Spanish flavours at the Ali-Olé tapas restaurant, original Asian dishes in Narumi and unbeatable meat cuts at Montauk Steakhouse. Nor should we forget the Sessions buffet restaurant, 3rd Half Sports Bar, servicing classic American dishes amid myriad giant screens, and The Beach Club at Hard Rock Hotel Tenerife, where guests can enjoy eco-healthy fusion cuisine right beside the beach. In addition to all these restaurants, six more bars will offer guests the opportunity to enjoy the cocktail of their choice to quench their thirst by the pool.

So that guests may enjoy the best views on the island, The 16th sky lounge will offer panoramic views of some of Tenerife’s most impressive sights, from the majestic Teide, Europe’s highest volcano and Spain’s highest mountain, to La Gomera, one of the less well-known of the Canary Islands. The impressive terrace of the bar, open to the general public, will offer an enormous selection of cocktails and live music, in what will be one of the best places from which to enjoy the island’s spectacular sunsets.

Those wishing to celebrate an event of no matter what description will find they have countless options at Hard Rock Hotel Tenerife. Equipped with the latest technology and able to cater for meetings and events for up to 525 people, the 546 m2 convention centre boasts 5 rooms, three of which can be turned into a larger meeting space with natural light, perfect for conventions, congresses and product launches. The Sky Lounge on the 16th floor is also available for cocktails or private parties that will be quite incredible thanks to its stunning views over the Atlantic Ocean. In addition, a complimentary hospitality desk can be set up for an express private check-in.

The various themed restaurants and outdoor terraces with views over the sea and the pool offer the opportunity to welcome incentives and groups with cocktails, finger lunches or sit down dinners, and there are several easily accessible spaces for exhibitions, both indoors and outdoors.

Hard Rock Hotel Tenerife will offer its guests an immersive musical experience that can be adapted to all types of public. The open-air concert area, which capacity for 5,000 people, and the Beach Club, ideal for outdoor private gala dinners, occupy privileged places beside the sea. This 10.000 m2 area provides the opportunity to think outside the box for original workshops, car launches, team building activities and wowing presentations.

An event at Hard Rock Hotel Tenerife means attentive service from beginning to end, with a dedicated coordinator to meet all your needs.

Keep Safe Cyber security – why should it concern me?

CYBER SECURITY

We have created a vast grid of countless wired and wireless networks in order to connect everything to have easier access and use. With the impulse to make everything work faster and smarter, we have created a path for being vulnerable. This vast network of grids that we use on a daily basis is something we refer to as critical infrastructure – from electrical grids to financial services and telecommunication. Keeping this critical infrastructure safe and secure is of the highest importance. If security is breached, it could have serious consequences on physical safety of the people involved or even our society.

In order to explain the importance of cyber security, let us explore a couple of examples where cyber security had an impact on physical safety of people. Last year two hackers managed to hack into Jeep Cherokee and disable breaks, mess around with the steering and transmission. Luckily this was done by moral hackers trying to test the security of the vehicles, hence no accident occurred. Back in December 2015 adversaries managed to break in and defect the electrical grid in Ukraine causing a power outage that affected quarter of a million of people.

This was the first successful attack where cyber security seriously influenced the supply safety of the electrical grid. It is likely we will see similar approaches in the future where cyber activities will have serious consequences on critical physical infrastructures These security breaches are something that could occur more easily if organizations like the European Network for Cyber Security (ENCS) would not exist. ENCS, based in The Hague, the Netherlands, is actively working together with its members and partners, to ensure that electric grids, smart metering, electric cars are secure in their use.

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Real Fears – The Storm Ahead

Rio Skyline

Brazil, a potential powerhouse with a once-booming economy, is plagued by political tensions and fiscal anxieties. Has the boom gone bust?

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VIRTUAL REALITY

Committees seek to establish best practices, guidelines and call-to-actions to further accelerate the VR/AR market. The VR/AR Association (VRARA) is soliciting participation in Industry Committees for Virtual Reality (VR) and Augmented Reality (AR). The committees will work with members and the industry at large to create best practices, guidelines and call to actions for VR/AR verticals. 

VRARA is the global industry association for VR, AR and MR, connecting leading solution providers with brands and customers. Members and sponsors include Aisle411, Amplified Robot, ArchiactVR, AT&T, EON Reality, Locus Labs, Finger Food Studios, Mativision, NYU, Orange, Touchstone Research, Trick3D, Samsung, USA TODAY NETWORK, Walgreens and other VR/AR hardware, software, and content companies.

Entering its second year and passing the 100 member mark with 17 global chapters, the VRARA believes it’s time to accelerate smart market growth even further. As such, the association is seeking participation for the following committees:

Digital Health – Join representatives from Meta Co, Mativision, Rafael J. Grossmann, MD, FACS, Shafi Ahmed PhD FRCS, John Nosta and other experts from the industry to work on VR/AR as it relates to medical, healthcare, and education.

Experiences, Story Telling and Audiences – Join representatives from USA TODAY NETWORK, A+E Networks, and other leaders to work on a common goal: how to grow the audience for VR.

VR Content Licensing – Join Mark Caplan, recent SVP Global Consumer Products at Sony Pictures Entertainment whom was part of the executive team that established the VR initiative and planning for the company and who served as a West Coast VP of the (LIMA) Licensing Industry Merchandisers’ Association and other experts to help companies navigate in the entertainment space, e.g., digital, content owners, theme parks, merchandise, VR/AR, mobile game companies, to get a better understanding on the movie, TV, comic, and other IP for use in product.

Advertising –  Join the 4A’s (American Association of Advertising Agencies), which represents U.S. advertising agencies and other leaders in defining what advertising should or should not be in VR/AR.

Co-Located – Join representatives from NYU’s Motion Capture Lab and other leaders to expand the palette of creative and technical tools for makers in the VR space, engage in discussions around UX and implementation, and build a strong network of practitioners.

Retail & eCommerce – Join representatives from Aisle411 and other industry leaders testing new forms of AR and VR used in-store and out-of-store to enhance and analyse purchase behaviour.

Other committees include Public Safety & Emergency ResponseEducationMobile VR, among others.

About The VR/AR Association
The VR/AR Association (The VRARA) is an international organisation designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.

For more information please visit www.thevrara.com

Future of the Diamond Industry

Diamond Mine

Whether out of thriftiness or ethics, more and more consumers are opting for synthetic, man-made diamonds over the real thing.

While the establishment maintains that man-made stones are nothing more than low-grade fakes that won’t ever be serious contenders, industry observers aren’t so sure. It’s starting to look like man’s genius has finally matched nature’s brilliance.

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