No, it isn’t the strap-line of the summer blockbuster – it could relate to anyone of a handful of economic tribulations that are lurking out there ready to bite us in two. The Gulf of Mexico oil spill, sovereign debt, public spending slash and burn; the list goes on.

 

Of course, we should be used to it by now – after all, it’s three years since the run on Northern Rock in the UK marked the beginning of the end, and two years since Lehman Brothers reminded us all that the crash was for real.  But the dust was finally settling on global downturn, and with countries tentatively emerging from recession one by one, it seemed like we were due for a happy ending.

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Prior to joining the Georgia Department of Economic Development (GDEcD), Antje Abshoff was Assistant Marketing Director for the German American Chamber of Commerce in Atlanta.  She was responsible for consulting German companies in all aspects of entering or expanding in the U.S. market.  Now based in Georgia’s second European office in Munich, there’s no better person to consult on the USA’s most dynamic economic region.  The New European Economy puts her in the hot seat….

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As the markets heaved to and fro in late spring this year the contagion was spreading like wildfire.  Sovereign debt may have been lighting up the Eurozone, but there was suddenly a whiff of smoke in the Asian markets.  Sharp falls had Hong Kong and Shanghai on fire watch, but then China’s latest export figures were released and calm was restored. 

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