Any investment is a huge decision. If the investment is in new technology the risks are even greater due to the speed in which variables can change, and with the selloff in big tech names such as LinkedIn and Twitter, investors may think that the golden era of the Internet and mobile is a thing of the past. How wrong they’d be.
Augmented Reality (AR) and Virtual Reality (VR) investment reached $1.1 billion in the first 2 months of 2016 and Apple has confirmed that the Pokémon Go app was downloaded more than any other app in its first week. Apple has also reported revenue of over $42.4 billion is down approximately 15% on last year, selling 40.4 million iPhones in the recent quarter, compared to 47.5 million this time last year. Even though profit is down, the company is still a huge powerhouse of sales and turnover, having just sold its billionth iPhone.
As Apple faces its biggest test in years, the mobile giant still has a few tricks up its sleeve. While the declining iPhone and iPad sales certainly continue to present a challenge, if everyone is playing the AR game and Apple continues to make more money through its App store, it won’t really matter. The Services division, which includes iTunes, the App Store and Apple Music, makes up 11%of Apple’s total revenue, compared with 8%in 2015.