New European Economy: How is Spabreaks.com’s more collaborative, empowering and feminine approach to business best evidenced, and to what extent has it been key to the company’s success to date?
Abi Wright: I think the important thing to remember is that Spabreaks.com is an equal opportunities employer where we work hard to accentuate the unique skills of the individual. We all work to support one another, and everyone mucks in. That said, because we try hard to accommodate the individual, a number of women have flourished within the company, and as such, the majority of our senior management team is female. Over 90% of those women have been with the company for five or more years, since Spabreaks.com’s infancy, and all have progressed in their roles to become invaluable members of the team. They haven’t achieved their positions because they are women, but whether they are single mums or are caring for elderly parents, a more flexible, individual approach to the way they work, wherever possible, has meant that they have the opportunity to really show what they can do without being hindered by anything that may be associated with their being women, and the result is amazing!