However, it is the CityCube Berlin, a modern convention and expo centre, which reinforces the city’s already global competitiveness.

Since the fall of the Berlin Wall in 1989, an ever-increasing number of ambitious businesspeople, inspired entrepreneurs and creative artists call this dynamic city their home. A contemporary powerhouse of art, culture and entertainment, Berlin’s lively vitality and stylish charm is drawing visitors from around the globe, with approximately 1,500 events being hosted in the city on a daily basis. Its prime location, set in the heart of Europe, combined with the finest national and international transportation links; ensure that it is a go-to location for many.

The capital embraces diversity and development and has been re-established as a cultural hub with excellent entertainment, Michelin starred restaurants and, known as Europe’s greenest city, it is the epitome of environmentally friendly urban living. In addition, it has other inviting characteristics, including a high concentration of science and research, a competitive pricing structure, an international population, a diverse pool of man-power and an encouraging response to business opportunities, making this city even more attractive for international event planners. This increasing popularity is evident in the soaring footfall, and in June 2015, 2,679,900 passengers took off and landed at Berlin’s Schonefeld and Tegel airports, representing a growth of 4.3%, compared to the same period the previous year.

In 2002, facts and figures about the MICE market in Berlin became available, and it is evident in 2015 that the meetings and convention business has realised solid growth in the last 13 years. By now an established congress and convention destination, Berlin saw 10 million visitors participating in meetings and conventions in 2012, an 8% increase compared to the previous year. The number of providers increased from 245 in 2002 to 346 in 2014, representing an increase of 41% and the number of major international events in the city reached 193 last year, ahead of Singapore (142), London (166), and Barcelona (182). Berlin came in third after Vienna and Paris as the most popular convention destination in the world according to the International Congress & Convention Association (ICCA). The choice of exceptional meeting locations makes this city a front-runner in the MICE industry. From the historic aircraft hangar on the grounds of the former Tempelhof Airport that can accommodate 5,000 guests to the 3,500sqm Velodrom arena, with its innovative design and steel roof, offering a maximum capacity of 10,000 people, Berlin has so much to offer. Conference organisers and event planners have hosted memorable events in glass-walled communal spaces in galleries along the banks of the city’s River Spree, in spacious concert halls, in areas in front of the iconic Brandenburg Gate and in restored museums and churches throughout the city.

This new, multi-functional congress hall hosts events for up to 11,000 participants over three levels. The buildings unique exterior is the brainchild of Dresden based architect team, Code Unique. A glass-covered path joins the multi-function hall with Hall 7 of the Berliner Messe, creating adequate space for up to 18,000. Event bookings are already in for 2021, so the calendar for this popular centre is already filling up.

The beauty of Berlin doesn’t depend on the scenery or the climate like it does in other cities but in the actual city itself. Berlin is full of contrasts – you can find areas of peace and quiet and areas of non-stop activity – and there are a host of venues to suit any type of seminar or event. These exclusive locations, high-tech convention centres and highly specialised organisers help to sustain and cultivate the city’s prominent position within the MICE industry.

Why compromise when everything is possible in one city?

Hosting in Hotels:

Hosting in a hotel allows your guests to network, eat and sleep, without having to leave the building. Berlin boasts one of Europe’s most modern hotel landscapes and visitors can now choose from approximately 135,000 rooms offered in 794 establishments across the city. No one has the time to do such extensive research so the Titanic Hotels have gone that extra mile by offering two hotels that cater for all requirements. The 3-star Titanic Comfort Mitte is located a 5-minute walk from Spittelmarkt Underground Station. The 5-star Titanic Deluxe Berlin opened in February 2015 and is housed in a historic listed building that once belonged to the German State Opera. It is the only hotel in Germany’s capital with its own authentic Turkish Hamman and it provides a contemporary conference area equipped with all the latest technology. It is a great choice for meetings and a member of the events team is available to ensure your conference is a success. Get booking.
http://www.titanic.com.tr

Berlin Convention Office (BCO), part of visitBerlin, offers expert assistance with the organisation of congresses, conferences and incentive activities.
http://convention.visitberlin.de/en