The simple ideas are always the best. It’s a universal truism, but oddly one that hasn’t really been taken to heart by the hospitality industry.
They fervently believe it’s their subservient duty to bend over backwards while lavishing choice after choice on their guests – from pillow menus to, well, you name it.
CitizenM see it a different way. And this small but perfectly formed hotel chain has got the less-is-more formula spot on. With just three locations – Central Amsterdam, Amsterdam Schiphol Airport, and Glasgow – the have perfected the essence of what a hotel should be.