Cover Story

Every year, some 30,000 exhibitors and up to 1.4 million visitors attend NürnbergMesse exhibitions and conventions. International exhibitors average 39 percent of the roster, and 22 percent of trade show visitors come from countries other than Germany. With about 50 representatives outside Germany, NürnbergMesse operates on location in some 100 countries all over the world. In 2012, it generated EUR 236 million in revenues, a new high in its company history.

The Free and Hanseatic City of Hamburg is not only Germany’s second largest city, locals claim it is also the most beautiful metropolis in the country. And more and more people seem to share the sentiment: Hamburg has for years now been enjoying an ever increasing number of overnight stays, reporting more than 50 consecutive months of substantial growth and projecting yet another record-high of 11.5 million for 2013. The Elbe metropolis is already among the top ten most popular destinations in Europe and is making significant strides in trade fair and conference business, as well.

With winter fast approaching it’s about time you put some sunshine into your events.

Those planning a business event, client-appreciation day or looking for an extraordinary way to reward hard-working staff should think for a minute about the BeachCenter Hamburg. This could be exactly the right location to thank staff or clients and to spark new and creative impulses. The facility is an unusual beach location that leaves a lasting impression on everyone, showing the many faces of summer all year round. It is situated in the heart of Hamburg, which is one of the most beautiful cities in Germany and has an extremely attractive business environment.