In a bid to re-electrify its own internal innovative culture, Japanese consumer electronics company Sony has launched a crowdfunding and e-commerce platform called First Flight.
The idea is to use the platform to identify and develop great ideas from Sony’s employees (but, it seems, ideas that aren’t quite great enough to be automatically channelled down Sony’s usual development route). Whether it’s a genius move, a cynical ploy or old rope repackaged depends on who you ask.