Digital transformations redesign every facet of modern business and have recently progressed from a fanciful trend to a fundamental element of successful business strategy. New technologies have allowed content creators to connect and communicate with customers in new and exciting ways. No matter how turbulent the year seemed when it came to political affairs or global conflicts, 2016 was an inspired year for Augmented (AR) and Virtual Reality (VR), and to some extent, last year could be thought of as the year marking the tech’s ‘coming of age’.
Though closely linked, VR is centered on inventing an entirely digital world while AR is about enriching reality with digital content. VR is synonymous with hardcore gamers; the intense tech heads who are more than happy to wear a huge set of black goggles and network with people, places, and things that aren’t actually there. On the other hand, AR combines reality with virtual reality making it more accessible and user-friendly for the majority of people and businesses.