Hailed as a potential saviour of the music industry, Daniel Ek's digital solution is devilishly simple: give them what they want. NEE profiles the brains behind Spotify.
The International Federation of the Phonographic Industry (IFPI) estimate that 95% of all music downloads are illegal. File sharing has been the music industry’s bête noire since the dawn of the internet. The wayside is littered with start ups with good intentions that have failed to stem this negative flow. Then along came Spotify…